Offlimits Coffee x Dank Media

Client: Offlimits Coffee
Industry: Hospitality, Coffee, Wellness
Services: Social Media Strategy, Branding, Content Creation, Influencer Marketing
Location: Bhuntar, Kasol & Manali, India

 

The Challenge

Offlimits Coffee, India’s first hemp-infused café, was a hidden gem. A unique offering, but a small, local presence. They needed to stand out in a crowded coffee market and build an online following beyond their Bhuntar, Kasol and Manali locations. The challenge:

  • Create a standout brand identity.
  • Grow their digital footprint and community.
  • Foster loyalty beyond just Instagram followers.

The Approach

We went back to basics: identity, content, and engagement.

  1. Branding That Speaks: We dug deep to understand what made Offlimits Coffee different—wellness, sustainability, and creativity. Then, we translated that into a visual identity that felt fresh, premium, and most importantly, authentic to their values.
  2. Content That Pops: Photography, reels, and behind-the-scenes stories. We captured the essence of hemp-infused coffee, telling Offlimits Coffee’s story with visuals that felt both aspirational and grounded in nature.
  3. Community That Connects: Through interactive campaigns like #MugshotMondays and Coffee Moments, we built an engaged, loyal community of coffee lovers. Not just likes—real conversations.
  4. Influencers with Impact: We strategically partnered with influencers who truly aligned with Offlimits’ values. The result? Organic buzz and authentic reach. Celebrities started walking through the door. No outreach. Just pure, organic interest.

The Results

  • 112K Instagram Followers: From a local café to a nationally recognized brand.
  • Viral Engagement: Posts, reels, and campaigns that resonated with followers and sparked conversation.
  • Loyal Community: More than just followers—real connections, repeat customers, and brand ambassadors.
  • Brand Recognition: Offlimits Coffee is now a go-to name for coffee and wellness in India.
  • Media Features: Offlimits Coffee caught the attention of major media outlets, including VICE India and Homegrown, solidifying its reputation in both the coffee and wellness space.

 

Key Takeaways

  • Branding drives recognition.
  • Engagement drives loyalty.
  • Consistency delivers results.

 

Final Thought

Offlimits Coffee is no longer just a café—it’s a Vibe.